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Optimized Press Release Services
Do I Need A Press Release?
Every business can use a press release. Do you need one?
Ask yourself if you would like to drive more traffic to your business,
either by walk in, phone, or the web? Just like radio,
television, or print, this targeted marketing technique works
very well for
many businesses.
Thirty Reasons to
Have a Press Release:
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Starting a new business
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Introducing a new product
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Celebrating an anniversary
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Announcing a restructuring of the company
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Offing an article series for publication
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Opening up branch or satellite offices
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Receiving an award
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Receiving an appointment
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Participating in a philanthropic event
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Introducing a unique strategy/approach
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Announcing a partnership
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Changing the company or product name
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Earning recognition of the company, product, or executives by a publication
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Announcing that you’re available to speak on particular subjects of interest
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Issuing a statement of position regarding a local, regional, or national issue
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Announcing a public appearance on television, radio, or in person
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Launching a website/or redesign
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Announcing free information available
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Announcing that you’ve reached a major milestone
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Obtaining a new, significant customer
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Expanding or renovating the business
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Establishing a unique vendor agreement
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Meeting some kind of unusual challenge or rising above adversity
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Restructuring your business or its business model
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Setting up a customer advisory group
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Announcing the results of research or surveys you have conducted
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Announcing that an individual in your business has been named to serve in a
leadership position in a community, professional, or charitable organization
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Sponsoring a workshop or seminar
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Making public statements on future business trends or conditions
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Forming a new strategic partnership or alliance
--By Al Lautenslager,
Excerpted from The Great Big Book of Business List, by Entrepreneur Press
Am I Newsworthy?
Long ago
you needed to have a newsworthy subject to be in the headlines, but
now any type of business or information can become headlines.
For example: new businesses, new location, change of hours, new
mergers, new products, new services. The list goes on and on.
Your business doesn't stay the same. I don't know of any
businesses that do. Hopefully you can see the trend of marketing
and realize that newsworthy press about your business are happening all the
time. If you not sure, consult me and we can explore newsworthy
subjects about your business together!
Are Press Releases Like Advertising?
Similar,
but very different. They both bring visitors to your business,
but sometimes a press release can be more cost effective to you
because of the web surfer's trained eye. Advertising
on the internet is huge and it's getting more and more competitive.
Nowadays people aren't just looking at sponsor ads, which are usually
highlighted in different colors and scream "Hey, I paid for this
spot", people want authority sites. Authorities are known media
sources such as Yahoo News, Google News, Associated Press, and press
releases are the way to achieve this. I usually don't look at
sponsor ads anymore because of all the marketing I've done with them
in the past. However, I always check out articles and optimized
press releases about the subject I'm searching for.
Note: People subscribe to many news services on the web so
press releases generate a broad scope of viewers, not just targeted
searchers.
Can I afford a Press Release?
Take
the usual amount of advertising budget and see how much is going
toward print, television, or radio, and consider. Usually, press
releases are more economical and effective than these other media
sources. You'll see the we are very competitive compared to
other press release services.
Note: We have several different levels of press release coverage,
from the Finger Lakes Special to Media Blitz, your optimal choice.
Serving Canandaigua,
Fairport, Geneva, Rochester, Syracuse, Pittsford, Ithaca, Utica,
Auburn, The Finger Lakes area and Nationwide.
Don Stevens
94 South Main Street
Canandaigua, NY 14424
donstevens@frontiernet.net
Phone: 585-394-5260
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